Blogging, like most other things in life, requires a commitment but, when done right, it can be very beneficial for your business and for you personally.
Benefits for Your Company
- Website traffic – Blogging will increase the traffic on your website. If you consider your website your virtual storefront, the more visitors you have the better.
- Credibility – Well-written blog posts can influence your credibility. It is amazing how you can transform from an ordinary individual to a perceived “expert” just by posting informative content.
- Search engine optimization (SEO) – One of the best ways to boost your SEO is to create fresh content. Integrating a blog on your website keeps your content fresh.
- Engage your customers – Writing about your organization gives it a real voice that people can relate to because it becomes more personal. It gives customers an opportunity to gain an understanding of your brand and to interact by posting comments.
Personal Benefits
- Improved writing skills – Most people are not confident in their writing skills. Having the discipline to write on a regular basis will make you a better writer.
- Increased knowledge – Most of the time, before you write you have to research. So the more time you spend writing, the more time you will spend reading and increasing your knowledge.
- Become resourceful – The more you research, the more proficient you will be at finding information. As you look for opportunities to learn you will begin to find new resources. Learning might come from typical resources like books or journals but also from conversations with co-workers or friends and everyday experiences.
Blogging is a powerful marketing tool that businesses should consider implementing. The quality of your blog will depend on the strategy behind it so be sure to include blog planning into your overall marketing strategy. With a little bit of planning, you can create a successful blog that will be beneficial to both you and your company.