You set up your Facebook and Twitter pages and you posted a few things. After a couple of months you have 20-30 followers but none that are interacting with your posts. What do you do now? Growing your social media following takes time and persistence. Here are five tactics to start building your following and increase your presence on social media.
Let People Know Where to Find You
One of the easiest ways to grow your following is to tell people where to find you. Your website should have prominently displayed widgets that link to your social media pages. Also, be sure to include social media links in your newsletter and in your email signature so people can easily click through and follow you. As a best practice, try to match your social media handles to your website URL.
Participate in Twitter Chats
Twitter chats, also known as a tweet chats, are a great way to meet other people on Twitter and engage in conversation. These are live events that are hosted and moderated by an individual or company at a scheduled time. Participants follow the conversation using a designated hashtag. You can find Twitter chats on TweetReports listed by topic or on Twubs by date.
Invest in Targeted Facebook Ads
For a small financial investment, you can significantly increase the reach of your Facebook posts or increase your fan base. Facebook created a simple, self-service platform for businesses to create their own campaigns. With boosts and ads, you can increase the number of people who see the posts on your page and you can choose who you would like them. If you want to attract more followers to your page, you can create ads to encourage people to view and like your page.
Follow and Follow Back
On Facebook, take time to find and follow the pages of your business partners, vendors and community groups like your local chamber. When you like another page as your page, they receive a notice and will likely follow you in return. You should also find businesses and people in your network on Twitter and follow them. Use hashtags to search keywords and places to find people and businesses to follow. Twitter will also make suggestions on who to follow based on your current followings.
Share Other People’s Content
Everyone likes to feel valued for their work. Sharing other people’s content that is relevant to your audience provides valuable content for your followers and gives a virtual pat on the back to the author. Be sure to tag the author to give credit for their work.
Successful social media pages do not happen overnight. Using these tactics will put growth in motion, but you will need to continue this process to consistently increase the followings on your social media pages. Ideally, social media growth strategies should be included in your annual marketing plan and integrated into your marketing plan tactics.